trickyBASICS
trickyBASICS is an organisation that helps good people to become great managers. A logo, branding standard and website was to be developed that reflects the companies work and values.
trickyBASICS is all about growing switched on managers and helping people to make the tricky parts of becoming a team leader easy. The company values integrity, outside-of-the-box thinking, and fun.
The Logo
The logo was developed to encapsulate the idea of being 'switched-on', and the style was then developed into a full font to be used throughout their work.
The Branding
The branding was designed to reflect the company’s desire to do things differently, by using a style that is very different to what is used by their competitors.